A Jewelry Lessons member recently posted a question asking for feedback on wholesaling, specifically, pricing for wholesaling. Her question can be read at http://jewelrylessons.com/jewel/node/2669. I responded to the question but then decided to write an article on wholesale pricing as I have sold mainly wholesale, with some retail for a number of years and it took me a while to come up with a system that works for me.
My thought is that many of us under-price our jewelry, period. We feel “guilty” about asking “too much”. I mean, it is just a hobby, isn’t it? But this can be an expensive hobby. It is one thing to charge enough for supplies but are you charging enough for your creativity? What about when it becomes obvious that there is income to be made with this hobby? Let’s face it: If we are under-pricing retail, then pricing wholesale is next to impossible!
